- The use of amplified sound was used in the trailer as it helped connote the intense atmosphere that should be happening in a thriller and the sound changed in the trailer at different points.
Zodiac
- The star power that was shown in the trailer helped gain a larger audience for the film as they used popular actors such as Jake Gyllenhaal, Robert Downey Jr., Mark Ruffalo that audience member like to see.
- The lighting used in the trailer was very low key lighting which helped create a much grimy, serious atmosphere.
- The use of editing of fade to black allowed the audience to know when certain parts of the trailer was over, which gave a more dramatic atmosphere to the film.
- The music that was played during the trailer changed throughout, this is because the intensity of the trailer changed and the more intense the trailer became,the faster the music became. Also the fact that the trailer is set in two section meant that in each section different music was used.
- There were also multiple close-ups used in the trailer which mainly focused on different characters faces, so the audience got a better view of there emotion, which was shown to be scared, anxious and all different types of emotions depending on which character the close up was focused on.
- The use of slow motion editing was used, because it allowed the audience to focus on someone or something that was or may be important to the film story line.
- The use of props helped the audience understand what type of thriller the film is. For instance, the use of weapons like guns, knives, etc showed that the film is an action-thriller.
- Many tracking shots were used in the trailer which allowed the audience to be able to follow a little sequence of action that is occurring in the trailer.
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